A Legacy Of Craftsmanship

Traditions by Pooja Backliwal (Kiyvi Luxury Private Limited) is rooted in a jewelry legacy that spans generations.
The Backliwal family, originally from Bakli, Rajasthan, later established themselves in Gwalior, where they became associated with the royal family and developed a longstanding reputation in jewelry, gemstones, art, and antiques. In the mid-19th century, the family relocated to Delhi and became known among the distinguished jewelers and art dealers of Old Delhi and Connaught Place.
Today, that legacy continues through Traditions by Pooja Backliwal — blending heritage craftsmanship with contemporary elegance and bespoke fine jewelry design.

Designed Around You

At Traditions, jewelry is approached as something deeply personal.
From diamond solitaires and engagement rings to bridal jewelry and rare gemstone creations, every piece is thoughtfully designed with attention to detail, proportion, craftsmanship, and individuality.
We work closely with our clients throughout the process — from initial ideas and gemstone selection to sketches, 3D CAD development, and final handcrafted creation — ensuring every piece reflects both personal style and timeless sophistication.

Crafted With Precision

Each creation is handcrafted using carefully selected diamonds and gemstones, combining traditional artistry with modern techniques and refined finishing.
Rather than mass production, the focus remains on limited, meaningful creations designed to be worn, celebrated, and passed through generations.

By Appointment Only

Traditions operates exclusively by prior appointment from its private Connaught Place office in New Delhi, offering clients a more personalized and discreet experience.

Whether creating a bespoke engagement ring, milestone jewel, or future heirloom, our team would be delighted to assist you personally.

Address

Kiyvi Luxury Private Limited
206 BMC House
N1 Connaught Place, Middle Circle
New Delhi 110001, India

Phone No.

+91 11 2331 2221
+91 11 2331 2223

Email

business@traditions-india.com